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    <lastmod>2024-03-01</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for a Fortune 500 company in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Streamlined product transfer from pilot/development scale to full scale commercialization and improved the ROI of technology development.</image:caption>
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      <image:caption>Achieved greater than 10% annual revenue growth over a 5 year period through disciplined sales and marketing plan.</image:caption>
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      <image:caption>Launched four new product technologies in multiple industries resulting in over $100 M in revenue annually.</image:caption>
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      <image:caption>Consolidated SKU’s from &gt;3000 to 1000, yielding lower cost, higher efficiency and continued sales growth with strategy that included product rationalization, new branding and positioning program.</image:caption>
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  <url>
    <loc>https://www.bluearchdev.com/new-index</loc>
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    <priority>0.75</priority>
    <lastmod>2020-02-06</lastmod>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
      <image:caption>Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for Dow Chemical in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>Capturing the value you create with pricing is hard, particularly in an RFP environment. We have improve margins by helping identify all of the value your offering provides to the customer, differentiating that with competitors and creating tools for the sales force to make persuasive arguments.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>We have helped companies grow their revenue more than 10% over the course of a ten year period. We achieved this by implementing disciplined sales and marketing plans which requires the development of an annual cadence to create momentum and improvement.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>Every product has a life span where it is generating sustainable profits but when that’s over, it needs to be replaced. We have helped streamline product development pipelines from the lab bench to pilot/development scale to full scale commercialization and improved the ROI of technology development.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>A lot engineering time is invested to complete RFP’s. Increase your success rate means more business and higher ROI. We help by identifying and targeting customers that better align with your unique offering and the value proposition you most successfully meet.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>We have successfully launched new technology &amp; product platforms in multiple industries now generating over $100 M in revenue annually.</image:caption>
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      <image:title>Home v2</image:title>
      <image:caption>At times, the product mix can get out of control causing inventory costs to rise and a loss of organizational focus on profits. There are multiple drivers of this and we have successfully completed product line evaluations which have yielded lower costs, higher efficiency and continued sales growth.</image:caption>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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      <image:title>Home v2</image:title>
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  </url>
  <url>
    <loc>https://www.bluearchdev.com/home-strategic-growth-advisor</loc>
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    <priority>0.75</priority>
    <lastmod>2024-04-04</lastmod>
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      <image:title>Home - Strategic Growth Advisor</image:title>
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      <image:title>Home - Strategic Growth Advisor</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b858d23cef37296f362f0ec/1536693458564-Q3HYS1OXK1R0GYO9XLHD/chuck-martz-headshot-circle.jpg</image:loc>
      <image:title>Home - Strategic Growth Advisor</image:title>
      <image:caption>Chuck Martz is the founder and principal advisor of Blue Arch Development and… Ambassador for The Rotary Water &amp; Sanitation Action Group Member of the board of directors for The Rotary Club of Cincinnati Member of The Rotary Club of Cincinnati Foundation Past Board Chair for the Commercial Development and Marketing Association Past board member of The American Association of Strategic Alliance Professionals</image:caption>
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      <image:title>Home - Strategic Growth Advisor</image:title>
      <image:caption>Implementing Growth Tools Worked with a multinational company to develop a double-digit growth strategy. Tools were implemented to create dashboards for the key performance indicators across multifunctions. The tracking ensures plan visibility, control, and clear communications.</image:caption>
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      <image:title>Home - Strategic Growth Advisor</image:title>
      <image:caption>Segmenting Product Markets Evaluated and prioritized six potential areas of opportunity for a client’s high-performance, technically superior product that was stagnant in key markets. The creation of a focused-segment team that included sales, service, and design capabilities led to the acquisition of multiple high-quality customers.</image:caption>
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      <image:title>Home - Strategic Growth Advisor</image:title>
      <image:caption>Utilizing Competitive Advantage Worked with a mid-market manufacturer to understand the company's true competitive advantage among existing and potential customers. Insights resulted in the redesign of their go-to market strategy, sales, and technical service structure to enhance focus on the customers and partners most likely to drive success.</image:caption>
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      <image:title>Home - Strategic Growth Advisor</image:title>
      <image:caption>Growing in Adjacent Markets Developed a growth plan with a mid-market plastics manufacturer to establish a position in an adjacent market using existing products. Paving the way for double-digit growth, this extension doubled the addressable market with minimal capital and OpEx investment.</image:caption>
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      <image:title>Home - Strategic Growth Advisor</image:title>
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      <image:title>Home - Strategic Growth Advisor</image:title>
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      <image:title>Home - Strategic Growth Advisor</image:title>
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