Add CMO Expertise to Your Team

Disciplined Marketing Strategies That Drive B2B Product Growth

 

Our expertise aligns your marketing strategy, business strategy, and vision with customer needs to meet your goals and drive profit.

 
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Problems We Solve

Face it, Technological Product Marketing and Sales are Tough

 

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Our products are overlapping and our inventory is out of control"

Our flagship product is in a high growth market, we can’t lose market share"

Our clients use our product interchangeably with a competitor"


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We don't want our new product to cannibalize our well-established products"

We're afraid new trends will make us obsolete"

We have an improved product that should supplant a competitor’s"


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We aren’t sure of the right price point at which to launch a new product"

We need to grow market share in a declining market"

We can’t find a way to overcome objections of changing chemical formulations"

Our pricing power is eroding"


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We have a new product to introduce to a crowded market"

We have a product so new no one ‘gets it’"

We have an improved product that should supplant a competitor’s "

Marketing is delaying our product launches"

 

You Need a Disciplined Strategy That Drives Results

 
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CMO Expertise Helps You Grow Faster

 

Adding the expertise of a CMO brings strategic discipline to your marketing, improves your sales team’s efforts, and drives measurable growth.

Marketing is not one-time activity. Our marketing experts intertwine various business functions in a disciplined, iterative process that generates results time and time again.

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Executive Marketing Expertise Helps New Technologies Penetrate the Market

We understand how multiple business functions—from R&D to supply chain to new business development and sales— work together. Our acute understanding of your marketplace powers our rigorous and collaborative approach to marketing and business strategy and empowers your product to improve traction in its market segment.

Blue Arch Solves Marketing Problems for B2B Companies with Technology-Based Products

Leverage market-focused expertise when and where you need it—from quick-turnaround product launches to extended business and marketing strategy engagements.

Blue Arch’s disciplined B2B product marketing strategies empower businesses to achieve their vision.

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Blue Arch Marketing Expertise is Driven By…

Chuck Martz,

Principal & Chief Marketing Officer

With over 30 years as a marketer and business leader, Chuck has led a diverse set of teams and programs that have driven business growth in complex organizations. Throughout this experience, Chuck has developed a passion for creating wholistic, integrated strategies and disciplined implementation plans that tie the businesses vision of success to the customer and the market place.

Chuck has successfully created fully integrated marketing and business strategies, commercialized multiple new technologies and enhanced all phases of marketing programs including new product pipeline development.

 Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for a Fortune 500 company in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.

Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for a Fortune 500 company in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.

Results & Solutions

 
 Achieved greater than 10% annual revenue growth over a 5 year period through disciplined sales and marketing plan.

Achieved greater than 10% annual revenue growth over a 5 year period through disciplined sales and marketing plan.

 Consolidated SKU’s from >3000 to 1000, yielding lower cost, higher efficiency and continued sales growth with strategy that included product rationalization, new branding and positioning program.

Consolidated SKU’s from >3000 to 1000, yielding lower cost, higher efficiency and continued sales growth with strategy that included product rationalization, new branding and positioning program.

 Launched four new product technologies in multiple industries resulting in over $100 M in revenue annually.

Launched four new product technologies in multiple industries resulting in over $100 M in revenue annually.

 Streamlined product transfer from pilot/development scale to full scale commercialization and improved the ROI of technology development.

Streamlined product transfer from pilot/development scale to full scale commercialization and improved the ROI of technology development.

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Contact Blue Arch

Product Technology Marketing Experts

Let's talk about the marketing challenges facing your product technology company.

Name *
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Contact Us

(989) 859-6962

chuck@bluearchdev.com