Add CMO Expertise to Your Team

B2B Marketing Expertise With Water Industry Knowledge

Our expertise aligns your marketing strategy, business strategy, and vision with customer needs to meet your goals and drive profit.

Technology Marketing Problems, Solved

How CMO Expertise Helps

Problems We Solve

Face it, Technological Product Marketing and Sales are Tough

Our products are overlapping and our inventory is out of control"

Our flagship product is in a high growth market, we can’t lose market share"

Our clients use our product interchangeably with a competitor"

Let's talk about how we can help you differentiate your product

We don't want our new product to cannibalize our well-established products"

We're afraid new trends will make us obsolete"

We have an improved product that should supplant a competitor’s"

Sounds like your product pipeline development needs a review

We aren’t sure of the right price point at which to launch a new product"

We need to grow market share in a declining market"

We can’t find a way to overcome objections of changing chemical formulations"

Our pricing power is eroding"

Ask about prioritization among markets and segments

We have a new product to introduce to a crowded market"

We have a product so new no one ‘gets it’"

We have an improved product that should supplant a competitor’s "

Marketing is delaying our product launches"

Let's chat about improving your product launch and penetration

You Need a Disciplined Strategy That Drives Results

CMO Expertise Helps You Grow Faster

Adding the expertise of a CMO brings strategic discipline to your marketing, improves your sales team’s efforts, and drives measurable growth.

Marketing is not one-time activity. Our marketing experts intertwine various business functions in a disciplined, iterative process that generates results time and time again.

Executive Marketing Expertise Helps New Technologies Penetrate the Market

We understand how multiple business functions—from R&D to supply chain to new business development and sales— work together. Our acute understanding of your marketplace powers our rigorous and collaborative approach to marketing and business strategy and empowers your product to improve traction in its market segment.

Blue Arch Solves Marketing Problems for B2B Companies with Technology-Based Products

Leverage market-focused expertise when and where you need it—from quick-turnaround product launches to extended business and marketing strategy engagements.

Blue Arch’s disciplined B2B product marketing strategies empower businesses to achieve their vision.

Blue Arch Marketing Expertise is Driven By…

Chuck Martz,

Principal & Chief Marketing Officer

With over 30 years as a marketer and business leader, Chuck has led a diverse set of teams and programs that have driven business growth in complex organizations. Throughout this experience, Chuck has developed a passion for creating wholistic, integrated strategies and disciplined implementation plans that tie the businesses vision of success to the customer and the market place.

Chuck has successfully created fully integrated marketing and business strategies, commercialized multiple new technologies and enhanced all phases of marketing programs including new product pipeline development.

Contact Blue Arch

Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for a Fortune 500 company in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.

Results & Solutions

Achieved greater than 10% annual revenue growth over a 5 year period through disciplined sales and marketing plan.

Consolidated SKU’s from >3000 to 1000, yielding lower cost, higher efficiency and continued sales growth with strategy that included product rationalization, new branding and positioning program.