New technology, complex market channels, and constricted regulations form a challenging web that’s hard to navigate.
We help you align your business vision, core values, and desired performance with customer needs to meet your goals and drive sustainable profits.
Our core products are stagnating.
I can’t invest more in R&D; how do I grow?
How can I fill the gaps in my product line?
What is the potential of my new product?
Who are the right channel partners for me to work with?
What do I need to add to my product portfolio? “
My growth plans are taking too long and costing too much.
My growth strategy isn’t aligned between my sales & marketing teams.
Who are the right partners to accelerate my growth?
What are the key trends I can capitalize on?
I need to find adjacent markets to sell my product into.”
You don’t have to be content with lower market performance.
Establishment of growth goals
Define key market trends
Assess customer needs
Define resources and current capabilities.
Evaluate value chain & channels to market
Identify potential partners
Assess competitive positioning
Assess product potential
Profile competitive landscape
Identify product gaps
Identify platform development/expansion opportunities
Propose strategies to leverage innovations and market position
Define product drivers and roadblocks
Market size & growth rates
Assess current solutions
Solution Gap analysis
Value Chain and partner analysis
Define key market trends
Assess customer needs
Technology & Product trend analysis
Identify platform development/expansion opportunities
Select target identification
Strategic partnership strategies
Customer mix evaluation and strategy development
Product mix analysis and target selection
Aligning these with market realities is the key to a successful growth strategy.
To find the most probable path to success, we meet you where you are then…
Understand and identify your desired outcome.
Evaluate your strengths and capabilities compared to the current marketplace and/or value chain.
Define the scope and timeline.
Develop an outcome-based plan that is delivered in phases with concrete deliverables.
He is focused on helping privately held, entrepreneurial companies that are passionate about water develop profitable, high-growth businesses.
This success is built on the development of growth strategies, innovation pipelines, and commercial launch programs in water technologies or other material science-based offerings.
Driven > $100,000 in revenue for multiple clients
2x the addressable market with minimal capital and OpEx investment for a mid-market manufacturer
Crafted teams that led to multiple high-quality customer acquisitions
Developed double-digit growth strategies with a multinational company
His background covers many areas, from Global marketing and supply chain organization leadership to licensing and M&A.
Chuck has worked in over 40 countries and has experience leading Fortune 500 businesses and working with entrepreneurial boards. This broad, 30-year background yields unique insights into how products, technology, and overall business goals can be integrated.
Chuck Martz is the founder and principal advisor of Blue Arch Development and…
Ambassador for The Rotary Water & Sanitation Action Group
Member of the board of directors for The Rotary Club of Cincinnati
Member of The Rotary Club of Cincinnati Foundation
Past Board Chair for the Commercial Development and Marketing Association
Past board member of The American Association of Strategic Alliance Professionals
Growing in Adjacent Markets
Developed a growth plan with a mid-market plastics manufacturer to establish a position in an adjacent market using existing products.
Paving the way for double-digit growth, this extension doubled the addressable market with minimal capital and OpEx investment.
Utilizing Competitive Advantage
Worked with a mid-market manufacturer to understand the company's true competitive advantage among existing and potential customers.
Insights resulted in the redesign of their go-to market strategy, sales, and technical service structure to enhance focus on the customers and partners most likely to drive success.
Segmenting Product Markets
Evaluated and prioritized six potential areas of opportunity for a client’s high-performance, technically superior product that was stagnant in key markets.
The creation of a focused-segment team that included sales, service, and design capabilities led to the acquisition of multiple high-quality customers.
Implementing Growth Tools
Worked with a multinational company to develop a double-digit growth strategy.
Tools were implemented to create dashboards for the key performance indicators across multifunctions. The tracking ensures plan visibility, control, and clear communications.
Let's talk about the market growth challenges facing your product technology company.
