Active Executive Leadership with Expert Water Industry Knowledge
B2B Marketing Expertise With Water Industry Knowledge
Turning your marketing investment into sales using clear marketing structures that drive results.
Problems We Solve
Face it, Technological Product Marketing and Sales are Tough
Our products are overlapping and our inventory is out of control"
Our flagship product is in a high growth market, we can’t lose market share"
Our clients use our product interchangeably with a competitor"
We don't want our new product to cannibalize our well-established products"
We're afraid new trends will make us obsolete"
We have an improved product that should supplant a competitor’s"
We aren’t sure of the right price point at which to launch a new product"
We need to grow market share in a declining market"
We can’t find a way to overcome objections of changing chemical formulations"
Our pricing power is eroding"
We have a new product to introduce to a crowded market"
We have a product so new no one ‘gets it’"
We have an improved product that should supplant a competitor’s "
Marketing is delaying our product launches"
You Need a Disciplined Strategy That Drives Results
Problems We Solve
Let’s Face It, Growing and Generating Margins in the Water Industry is Tough
The new product introduction cycle is too long.
Regulations are constantly changing & trial costs are rising.
We have great technology but we aren’t getting traction.
We do marketing plans but they sit in the drawer.
I’m not sure if social media is reaching the right people.
Our marketing team is too tactical.
We bid on many projects but our hit rate is terrible.
Our sales people are not reaching the right people.
We can’t seem to raise our prices
Competitive bids are squeezing our margin.
Customers just expect service but don’t pay for it.
Our value proposition doesn’t seem to resonate with customers.
You Need a Disciplined Strategy That Drives Results
We Know Water
Unique problems require unique solutions. We collaborate with your team to identify your most impactful issues so that we can structure solutions that generate the optimum return on your investment.
We are experts in water which means you will not have to waste any effort teaching us. We will save you time and energy by immediately getting to work on your specific situation.
The adjustments we implement to your marketing operations will ensure that the improvements made will continue to drive value.
Our Process:
Expertise When You Need It
We all have limited resources and your team is consumed with making sure you hit your immediate goals. This can cause your team to become overworked which can hurt overall efficiency.
You know that you have important issues that need to be addressed. You also are aware that if these problems are solved, you can move your business to the next level.
You can get it done! You can have instant talent to solve the most pressing issues you face. For quick-turnaround product launches, finding better channel partners or for a full update of your marketing strategy.
You can leverage market-focused water industry expertise when and where you need it.
Capabilities and Services
Fresh View Assessment
Targeted Solutions
Value Pricing Systems
Product mix management
Customer Segmentation
Channel Partner Development
New Product Pipeline Development
Technology Introduction Strategy
Integrated Marketing Strategy
Marketing Operations Integration
Role definition
Accountability & measurable
Mentoring and Team Development
Fractional CMO
Strategic Advisor
Blue Arch Marketing Expertise is Driven By…
Chuck Martz,
Principal & Chief Marketing Officer
Chuck Martz has over 20 years of experience in the Water Treatment Industry as well as diverse experience in Marketing, New Business Development and Business Leadership. Chuck's expertise can provide a unique perspective on how to help you achieve your business vision. He is not a career consultant, but rather an operating executive with deep industry and business experience.
With over 30 years as a marketer and business leader, Chuck has led a diverse set of teams and programs that have driven business growth. Throughout this experience, Chuck has developed a passion for creating wholistic, integrated strategies and disciplined implementation plans that tie the businesses vision of success to the customer and the market place.
Chuck has successfully created fully integrated marketing and business strategies, commercialized multiple new technologies and enhanced all phases of marketing programs including new product pipeline development.
Chuck Martz's broad experience includes serving as the Global Marketing and Business Director for Dow Chemical in the Water Purification, Specialty Chemicals, and Coatings Industries, among many other successful business roles.
Problems Solved, Results Achieved
We have helped companies grow their revenue more than 10% over the course of a ten year period. We achieved this by implementing disciplined sales and marketing plans which requires the development of an annual cadence to create momentum and improvement.
At times, the product mix can get out of control causing inventory costs to rise and a loss of organizational focus on profits. There are multiple drivers of this and we have successfully completed product line evaluations which have yielded lower costs, higher efficiency and continued sales growth.
We have successfully launched new technology & product platforms in multiple industries now generating over $100 M in revenue annually.
Every product has a life span where it is generating sustainable profits but when that’s over, it needs to be replaced. We have helped streamline product development pipelines from the lab bench to pilot/development scale to full scale commercialization and improved the ROI of technology development.
A lot engineering time is invested to complete RFP’s. Increase your success rate means more business and higher ROI. We help by identifying and targeting customers that better align with your unique offering and the value proposition you most successfully meet.
Capturing the value you create with pricing is hard, particularly in an RFP environment. We have improve margins by helping identify all of the value your offering provides to the customer, differentiating that with competitors and creating tools for the sales force to make persuasive arguments.
Contact Blue Arch
Product Technology Marketing Experts
Let's talk about the marketing challenges facing your product technology company.